Elizabeth Arden’s Eight Hour range is the stuff of skincare legend. Transformed with new superhero-inspired creative, the range needed a public relaunch that promoted its iconic legacy.
Key Objectives
01
Take the range's new superhero inspired creative & give it an everyday meaning.
02
Re-establish the range's cult status, boosting consideration & sales.
We all know a superhero. Someone whose daily actions impact our lives for the better. Our job was to find these individuals & give them a platform to tell their story. Every Batman needs a Robin, and our creators found their very own sidekick in the 8 Hour Range - #MyBeautyCape
Our campaign arc
Identify and brief 102 influencers
285 pieces of organic content go live
Buttermilk identifies best performing influencer assets
Our designers optimise influencer assets for paid placements
Paid campaign goes live to a warm audience and generates mass conversions
Paid social amplifies #MyBeautyCape content across TikTok
Our strategy resulted in the highest performing assets across Elizabeth Arden’s entire global media campaign.
Organic Results
pieces of branded content created and activated across multiple platforms.
Creator Impressions
Engagement Rate
Creators Activated
100+
Not all superheroes can fly. It was our job to identify life's everyday superheroes - ranging from key workers to parents and athletes training around the clock. The people whose small actions make a big difference - every single day.
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Our strategy resulted in the highest performing assets across Elizabeth Arden’s entire global media campaign.
4.6%
3%
£635k
200K
80%
Click Through Rate
Conversion Rate
Estimated Revenue
Unique Web Visits in First 12 Hours
Increase in Sales
Creator Engagements
Brand Sentiment
Creator Reach
Paid Results
15.4m
Impressions
14.5m
TikTok Views
708k
Link Clicks